How Not to Get Stuck in an Art-Ovrag: Tourism-phobia and Modern Coping Strategies




industrial identity, local communities, monocity, post-tourism, tourism-phobia, creativisation, industrial tourism


At the post-tourism stage, the attitude towards travel perceived as a way to get a unique experience and associated with a kind of game is changing. Along with this, destinations also begin to be perceived differently – as something modelled in accordance with the expectations of the tourist and their subjective ideas about local culture, which inevitably leads to conflicts with the local population, who do not want to adapt to the needs of “strangers”. The protest against the exploitation of local identity and excessive tourist flow has led to the emergence of tourism-phobia, which takes on various forms – from reflecting a negative attitude towards tourists in various languages to anti-tourist public organisations. Overcoming the fear of visitors who can change the usual way of life and impose a new identity becomes one of the most important elements for the successful development of tourism in a destination. In this regard, cases of cities that are gaining popularity among niche tourists are of particular interest. The article considers the examples of Magnitogorsk and Vyksa, two metallurgical monotowns – leaders of Russian industrial tourism. The author demonstrates that the presence of a historically established image known outside the city can reduce the risk of tourism-phobia, while as a result of the lack of explicit self-representation, inauthentic attractors arise (such as the Art-Ovrag / Vyksa Festival), which are attractive to tourists but rejected by the local community, which becomes an obstacle to the harmonious development of tourism and hospitality in a particular location. Building communication with the locals which helps demonstrate the positive aspects of the inevitable transformation, the search for compromises and the formation of industrial pride is the key to levelling the negative effects of tourism and the successful implementation of creative projects in industrial single-industry towns.

Author Biography

Ekaterina Bugrova

Senior Lecturer, Ural Federal University named after the first President of Russia B. N. Yeltsin.

19, Mira Str., 620002, Yekaterinburg, Russia.

ORCID 0000-0001-9304-1327


(2094) Magnitka. (N. d.). In IAU Minor Planet Center [website]. URL: (accessed: 09.08.2022).

Art-rezidentsiya “Vyksa” [Vyksa Art Residence]. In OMK-Uchastie [website]. URL: (accessed: 09.08.2022).

Bugrov, K. D., Kiselev, M. A., Mashtakova, L. V. (2022). Stanovlenie opornogo kraya. Industrial’nyi Ural v mobilizatsionnoi kul’ture 1930–1940-kh gg. [The Formation of the Supporting Edge. Industrial Urals in the Mobilisation Culture of the 1930s–1940s]. Yekaterinburg, Izdatel’stvo Ural’skogo universiteta. 304 p.

Calienno, V. (2022). L’altra faccia del turismo: lo spopolamento di Venezia. In The Bottom Up [website]. July 19. URL: (accessed: 05.08.2022).

¿De dónde viene la palabra gabacho? (N. d.). In Academia de francés Olafrance [website]. URL: (accessed: 13.08.2022).

Dickson, P. (2006). Slang! The Topical Dictionary of Americanisms. L., Walker Books. 432 p.

Drankina, E. (2018). Art-sub’’ekt federatsii [Art Subject of the Federation]. In Kommersant’’ [website]. Sept. 1. URL: (accessed: 09.08.2022).

Featherstone, M. (1995). Undergoing Culture. Globalization, Postmodernism and Identity. L., Sage Publ. 178 p.

Feifer, M. (1985). Going Places. The Ways of the Tourist from Imperial Rome to the Present Day. L., MacMillan London Limited. 288 p.

Festival’ “Art-Ovrag” i ego Vyksa: malen’kie istorii o lyubvi mezhdu raznymi [The Art-Ovrag Festival and Its Vyksa: Little Stories about Love between the Different]. (2018). In Nizhegorodskaya pravda [website]. June 10. URL: (accessed: 09.08.2022).

Glumskov, D. (2021). Vse – v gosti [Let Everyone Come Visit]. In Ekspert [website]. June 21. URL: (accessed: 09.08.2022). Guiri. (N. d.). In Urban Dictionary [website]. URL: (accessed: 20.08.2022).

Hennig, C. (1999). Reiselust: Touristen, Tourismus und Urlaubskultur. Frankfurt am Main, Suhrkamp. 227 S.

International Tourism Hits One Billion. (2012). In UNWTO [website]. December 12. URL: (accessed: 05.08.2022).

Introduction: Overtourism: An Evolving Phenomenon. (2019). In Milano, C., Cheer, J. M., Novelli, M. (Eds.). Overtourism: Excesses, Discontents and Measures in Travel and Tourism. Wallingford, CABI, pp. 1–17.

Jansson, A. (2018). Rethinking Post-Tourism in the Age of Social Media. In Annals of Tourism Research. No. 69, pp. 101–110. DOI 10.1016/j.annals.2018.01.005.

Khaneneva, V. (2021). Venetsiya ne voshla v spisok ob”ektov YuNESKO, nakhodyashchikhsya pod ugrozoi [Venice Is Not Included in the List of UNESCO Sites under Threat]. In Gazeta.Ru [website]. July 22. URL: (accessed: 09.08.2022).

Khidir, S. (2019). Made in China: Zero-Dollar Tourist. In The ASEAN Post [website]. July 22. URL: (accessed: 09.08.2022).

Kontseptsiya tsentra promyshlennogo progressa “Shukhov park” [The Concept of the Shukhov Park Centre of Industrial Progress]. (N. d.). In Wowhaus [website]. URL: (accessed: 09.08.2022).

Maletin, S. (2014). Turizm spetsial’nykh interesov: kontseptual’nye podkhody issledovaniya [Special Interest Tourism: Conceptual Research Approaches]. In Vestnik Novosibirskogo gosudarstvennogo universiteta ekonomiki i upravleniya. No. 4, pp. 218–225.

Medina, M. (2022). « Veneciafrenia »: Álex de la Iglesia lleva la turismofobia a su extremo más gore. In El Confidencial [website]. Apr. 21. URL: (accessed: 05.08.2022).

Morales, N. J. (2022). Global Tourism to Recover from Pandemic by 2023, Post 10-year Growth Spurt. In Reuters [website]. Apr. 21. URL: (accessed: 05.08.2022).

Moshnyaga, E. V. (2014). Razvitie turizma v epokhu postmodernizma [The Development of Tourism in the Era of Postmodernism]. In Vestnik Rossiiskoi mezhdunarodnoi akademii turizma. No. 2, pp. 15–20.

Nalçacı İkiz, A. (2019). Postmodern Tourism and Post-Tourist Behaviors. In Yazicioğlu, Ġ., Yayla, Ö., Solunoğlu, A. (Eds.). Current Issues in Tourism and Hospitality Management. Klaipeda, SRA Academic Publ., pp. 57–68.

O festivale [About Festival]. (N. d.). In Vyksa-festival’ [website]. URL: (accessed: 09.08.2022).

Po domam [To Homes]. (N. d.). In Vyksa-festival’ [website]. URL: (accessed: 09.08.2022).

Raspopova, O. (2021). Svyklis’: kak proshel festival’ “Vyksa|Art-Ovrag” i chto zhdat’ ot sleduyushchego [We Have Got Used to It: What Was the Vyksa Art-Ovrag Festival Like and What to Expect from the Next One]. In RIA Novosti [website]. Aug. 31. URL: (accessed: 09.08.2022).

Sathe, N. A. (N. d.). Authenticity and the Critique of the Tourism Industry in Postwar Austrian Literature. In OhioLINK Electronic Theses and Dissertations Center [website]. URL: (accessed: 05.08.2022).

Séraphin, H., Christodoulidi, F., Gladkikh, T. (2020). Case Study 2: Broadly Engaging with Interaction Between Visitors and Locals – Towards Understanding Tourismphobia and Anti-tourism Movements. In Overtourism: Causes, Implications and Solutions. L., Palgrave McMillan, pp. 207–227.

Sovremennoe iskusstvo – ne ponimaem ili ne khotim ponimat’? [Contemporary Art –Do We Not Understand or Do Not Want to Understand?]. (N. d.). In Virtual’naya Vyksa [website]. URL: (accessed: 09.08.2022).

Spisok chlenov UAT [List of UAT Members]. (N. d.). In Ural’skaya assotsiatsiya turizma [website]. URL: (accessed: 09.08.2022).

Stal’noi marshrut [Steel Route] [website]. URL: (accessed: 09.08.2022).

Tolstov, V. A. (N. d.). Pervyi. Istoriya sozdaniya unikal’nogo metallurgicheskogo zavoda v novoi Rossii [The First. The History of the Creation of a Unique Metallurgical Plant in New Russia]. In ОМК [website]. URL: (accessed: 09.08.2022).

Tur’e [Tourists]. (N. d.). In Akademik [website]. URL:турьё (accessed: 09.08.2022).

Urry, J. (1990). The Tourist Gaze: Leisure and Travel in Contemporary Societies. L., Sage Publ. 176 p.

Visentin, F., Bertocchi, D. (2019). Venice: An Analysis of Tourism Excesses in an Overtourism Icon. In Milano, C., Cheer, J. M., Novelli, M. (Eds.). Overtourism: Excesses, Discontents and Measures in Travel and Tourism. Wallingford, CABI, pp. 18–38.

Vlasova, O. (N. d.). “Priekhali ekspaty i pytayutsya nas chemu-to nauchit’”: mozhet li sovremennoe iskusstvo izmenit’ rossiiskii monogorod [“Expats Have Arrived and Are Trying to Teach Us Something”: Can Contemporary Art Change the Russian Monotown]. In Theory & Practice [website]. URL: (accessed: 09.08.2022).



How to Cite

Bugrova, E. (2023). How Not to Get Stuck in an Art-Ovrag: Tourism-phobia and Modern Coping Strategies. Quaestio Rossica, 11(1), 188–202.



Problema voluminis