Russian Speech and Market: Traditions and Innovations in Business and Everyday Communication
In her review of Russian Speech and Market: Traditions and Innovations in Business and Everyday Communication (Moscow, Yazy'ki Slavyanskoj Kul'tury', 2013) by Austrian Slavicist Renate Rathmayr, the author analyzes research results relating to shifts that took place in Russian business and everyday communication under the influence of global socio-cultural processes. The reviewer focuses her attention on the theoretical propositions formulated by R. Rathmayr based on the contrasting approach in each of the three parts of the book: “Vocabulary and Concepts”, “Pragmatics” and “Russian Communication Style”. The article proposes a critical assessment of the author’s interpretation of the reflection of time in the language of the totalitarian era. The reviewer states that the material and observations systematized by R. Rathmayr, which involve the existence of speech and its generic determination, enrich modern linguistic knowledge on the nature and character of linguistic processes and extend the existing idea of the phenomenon of Russianness.
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